CORE IDEOLOGY

Core Values

1. Our principals and customers are the Kings of our business.
2. We work hard and effectively.
3. We are the role model for other manufacturers’ representatives.
4. We embrace unequivocal professionalism.
5. We are organized, focused, and committed to grow our principals’ businesses.

Core Purpose

To give unlimited opportunity to all employees.

ENVISIONED FUTURE

BHAG

Achieve sales of $50,000,000 by 2008.

Vivid Description

We will become known as the manufacturer’s representative that is the number one choice in today's economy. We will continue to innovate, adding additional salespeople in new, creative ways and employing current ones more effectively as they improve and refine their skills. We will expand the quality representative concept to more customers and will continue to invest in new technologies. As we grow and innovate, even more opportunity will be generated for our sales, quality, and staff associates. We expect difficulties along the way. Our enthusiasm, professionalism, creativity, and demand for excellence, however, will continue to produce the results we are seeking. Manufacturers who use our services will be seen as the best managed, not as ones using old fashioned and out-of-date sales methods. We will be seen as the best choice possible, delivering the highest value to our principals.

Revised January 16, 2001

Format taken from Built to Last, James C. Collins and Jerry I. Porras